"How Lance Does It" by Brad Kearns

Put the success formula of a champion into everything that you do, by Brad Kearns.

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by the pure love of the experience." --Lance Armstrong

 About The Book

"Lance hates losing, but is not afraid of it." This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport.
--from How Lance Does It

What drives someone like Lance Armstrong to consistent and phenomenal success? Is it something you’re born with, or is it something you can acquire, develop, and perfect? Lance has faced monumental obstacles on his journey to the pinnacle of the sports world as the record seven-time Tour de France champion. While his genetic gifts and killer instinct are superior, it’s his exuberance for life that sets him apart as an athlete, a celebrity spokesperson and an international icon for hope and “living strong”.

Author Brad Kearns, a longtime personal friend of Lance Armstrong and former national champion professional triathlete, offers a unique “insider” perspective as an athlete/author. In this intimate and inspiring book, he gives you direct access to Armstrong’s secrets of success through revealing one-on-one interviews with the champ himself and with his inner circle of friends, family, and business associates.

This multi-dimensional portrait shows you how a strong leader brings out the best in himself and everyone around him. How Lance Does It will help your experience peak performance by mastering these four Success Factors that Lance embodied as the world’s greatest cyclist:

• Positive Attitude: Overcome difficult circumstances and maintain a winning environment by choosing to interpret your past experiences and present circumstances in a positive light.
• Clarity of Purpose: Develop the deep commitment and focus you need to align your behavior and pursuit of goals with your ultimate life purpose.
• Specialized Intelligence: Cultivate your smarts by learning and improving from mistakes, making intuitive decisions and adopting a big picture perspective about your life challenges.
• Pure Confidence: Develop a belief in your abilities that transcends tangible results by connecting with your most powerful motivator – a pure love of the process of pursuing peak performance. By doing so, you will awaken your inner strength and banish the fear of failure forever.

By understanding the factors that make Lance Armstrong a champion, and applying them to your own personal and professional goals, you can realize the highest expression of your talents—whether it’s in a bike race or the rat race, in the board room or the living room—and cultivate an unbeatable joy for living every day.